Our founder Carolin Barr’s opinion piece on “What if the real recycling problem is in our heads?” was recently published on The Straits Times.
Despite growing awareness of environmental issues, recycling rates in Singapore remain low. Carolin’s article sheds light on an important truth: knowledge alone doesn’t always lead to action. Our cognitive biases and ingrained habits often stand in the way of making sustainable choices.
In her piece, Carolin explores:
- Why awareness doesn’t automatically translate into behaviour change
- How insights from behavioural science can help overcome mental barriers
- Practical steps — from incentives to habit design — to make sustainable actions easier, stickier, and more rewarding
She also calls for a shift beyond simple “sticks and carrots.” To truly tackle challenges like waste reduction and climate change, we must rethink how we think, feel, and act around sustainability.
👉 Read the full article on The Straits Times here.
susGain helps you follow through with your good intentions, simply by incorporating little sustainable habits into your daily life.
Looking to organise a customised community challenge for your company, school or club and measure the collective impact created? Reach out to us at contact@susgain.com to find out more!
